Sweep report
Family-owned bakery
Grapevine, TX · September 2026
- Checks
- 9
- Issues
- 7
- Passing
- 2
Searches checked:bakery grapevine custom cakes near me kolaches grapevine tx
Do these first
1
Google Business Profile
Add special hours for the next 6 holidays. Fill in services: custom cakes, kolaches, catering, wholesale.
2
Categories
Set primary to “Bakery.” Add “Cake shop” and “Coffee shop” as secondary.
3
Reviews
Respond to all negative reviews this week. Add a review card at the register. Keep a weekly response routine.
All 9 checks
- 01
Google Business Profile
✕ Issue · high- What we found
- Holiday hours never set. Profile showed “Open” on Labor Day while the shop was closed. 4 of 9 service fields empty.
- Why it matters
- Google demotes profiles that send customers to a closed door, and incomplete profiles lose to complete ones.
- The fix
- Add special hours for the next 6 holidays. Fill in services: custom cakes, kolaches, catering, wholesale.
- Effort
- 20 min · DIY
- 02
Categories
✕ Issue · high- What we found
- Primary category is “Coffee shop.” The business makes 70% of revenue from cakes and pastries.
- Why it matters
- You rank for your primary category first. Right now you compete with every coffee chain in Grapevine.
- The fix
- Set primary to “Bakery.” Add “Cake shop” and “Coffee shop” as secondary.
- Effort
- 5 min · DIY
- 03
Name, address, phone
✕ Issue · mediumNeeds ongoing work- What we found
- Old suite number on Yelp and Apple Maps. Two Bing listings, one with a disconnected phone number.
- Why it matters
- Conflicting data lowers Google’s confidence that your listing is accurate.
- The fix
- Correct Yelp and Apple Maps. Merge the duplicate Bing listing. Recheck aggregators monthly — they re-import old data.
- Effort
- 45 min, then monthly
- 04
Reviews
✕ Issue · highNeeds ongoing work- What we found
- 86 reviews, 4.6★. Last review 5 weeks ago. 31 reviews have no owner response, including all 6 negative ones.
- Why it matters
- The three bakeries ranking above you average 2 new reviews a week and respond to almost all of them.
- The fix
- Respond to all negative reviews this week. Add a review card at the register. Keep a weekly response routine.
- Effort
- 1 hr, then weekly
- 05
Map pack rank
✕ Issue · mediumNeeds ongoing work- What we found
- Top 3 for “kolaches grapevine tx.” Not in the top 10 for “bakery grapevine” beyond 1 mile from the shop.
- Why it matters
- Most of your customers search the generic term. Rank falls off fast outside your block.
- The fix
- Fixes to categories and reviews drive most of this. Track rank monthly from 5 points across Grapevine.
- Effort
- Monthly tracking
- 06
Mobile speed
✕ Issue · medium- What we found
- Homepage takes 6.8s to show content on a mid-range phone. A 4.2 MB hero photo is the main cause.
- Why it matters
- Slow pages lose visitors before they see your menu, and Google uses speed as a ranking signal.
- The fix
- Compress the hero image to under 300 KB. Your web host or builder has a setting for this.
- Effort
- 15 min · DIY or web person
- 07
On-page signals
✓ Passing- What we found
- Homepage title includes “Grapevine Bakery.” Menu and catering pages mention your city and neighborhood.
- 08
Structured data
✕ Issue · low- What we found
- No LocalBusiness schema on the website.
- Why it matters
- Schema helps Google connect your website to your listing and show hours and price range in results.
- The fix
- Paste the ready-made schema block we send with this report into your site header.
- Effort
- 10 min · web person
- 09
Indexing
✓ Passing- What we found
- All 14 pages indexed. No crawl errors. Sitemap submitted.
Summary
4 of 7 issues you can fix this week. 3 need ongoing work.
Those 3 don’t stay fixed on their own. Directories re-import old data, reviews keep coming, and rankings move every month.
Swept — $149/mo
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